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Lookbook! Joanna Gaines’ Sweet Collab with Matilda Jane Clothing

Lookbook! Joanna Gaines’ Sweet Collab with Matilda Jane Clothing

Darling Matilda Jane Clothing fashions for girls that were designed by HGTV’s Fixer Upper star Joanna Gaines are now officially available!

“Matilda Jane is a collaboration that’s personal for me. My girls have been wearing MJ dresses, skirts, and accessories for years — and I never get tired of seeing them love what they wear. With this line, I hope to bring that same fun home to your and your girls.”
– Joanna Gaines

Joanna Gaines' Sweet Collab with Matilda Jane Clothing now available - Mommy Scene

Browse the 2016 Matilda Jane Holiday Lookbook!

Can we just say we LOVE the whimsical farm-inspired patterns and styles featured in Matilda Jane’s 2016 holiday collection? These outfits are not only adorable, they inspire little girls to enjoy childhood to the fullest as happy, free, and twirly little girls. ♥ Also, can we please sign up to be in the next Matilda Jane photoshoot? The Matilda Jane lookbook is so adorable!!

Joanna Gaines' Sweet Collab with Matilda Jane Clothing lookbook - Mommy Scene

Joanna Gaines' Sweet Collab with Matilda Jane Clothing lookbook for girls - Mommy Scene

Fixer Upper designer Joanna Gaines has partnered with Matilda Jane Clothing for the latest Sweet Girls’ Collection release (Dec. 1st 2016). She might as well, since her daughters, 6-year-old Emmie and 9-year-old Ella, seem to have wardrobes comprised of mostly Matilda Jane. Isn’t that what the collections are all about though? Timeless farmhouse style with a touch of modern twirl, loved by little girls? I especially love the new color palettes featured in the Once Upon a Time Matilda Jane Clothing collection (Fall 2016); rosy hues, lavenders, dusty aquas, and pinks. LOVE

Joanna Gaines' Sweet Collab with Matilda Jane Clothing - Mommy Scene

HGTV’s Fixer Upper star Joanna Gaines recently stepped outside home improvement design to collaborate with Matilda Jane Clothing on the upcoming girls line.

“It really was a natural partnership since I love their clothing line so much,” Gaines tells PEOPLE of the collection, available this holiday season. “My girls have been wearing Matilda Jane for years, so the thought of being a part of this collection was really exciting to me.” See her full interview »

She even included her girls in the design process! What a mommy’s dream come true! My little girls love Matilda Jane too! We had so much fun with our darling little tea party photoshoot featuring Matilda Jane! ♥

Related Post: The Perfect Afternoon Tea Party Play Date »

Matilda Jane Once Upon a Time Clothing - Mommy Scene

Matilda Jane designs whimsical clothing for women and girls that captures the spirit and imagination of childhood with beautiful mix and match patterns and colors. Joanna says she incorporated elements of the garden and moments on the farm in her Matilda Jane Clothing design contributions.

Matilda Jane dresses inspire girls to be happy, enjoy childhood, and twirl around and have fun. But the darling clothing collection is not all about little girls; moms love Matilda Jane too, as evidenced by the direct-sale clothing company’s explosive growth since it was founded in 2005. Much of Matilda Jane’s success is due to its fresh clothing styles and limited time collections, with many items retaining their value even through reseller and secondhand marketplaces.

Matilda Jane now allows shopping online through their trunk keepers so you no longer have to submit a wish list. For online orders, you can shop directly for Matilda Jane fashions through this lovely lady, Amanda Huizenga Trunk Keeper #860. You can also join her on Facebook at

What is your favorite thing about Matilda Jane Clothing?

Author Bio


Katie has been married for 9 years, has 3 young children, and loves creative projects, photography, decorating, and encouraging others to pursue their ideas. She loves the Lord and feels blessed to be a stay-at-home mom with opportunities to enjoy creative outlets from home.

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14 Comments on "Lookbook! Joanna Gaines’ Sweet Collab with Matilda Jane Clothing"

Dotty J

I love the clothing line she has, so many cute and adorable outfits and dresses for the little ones.

Amber L

i love that Matilda Jane mixes classic and chic together!! Great homage to ruffles and lace but fun colors and prints mixed!! Love it!!


wow! what a great collection

Meagen L

Oh my goodness I love Joanna and have never heard of Matilda Jane even though I have two girls of my own. The dresses are sooo cute I joined the Facebook group. How exciting!


I love these ideas for planning my kids’ wardrobes.


Such sweet little girl fashions


These outfits are so adorable!


I love the ruffles and colorful styles! Little girl clothing has come a long way!


These little girl dresses are super cute


LOVE these ruffles and details


Such sweet dresses for girls!


Dresses and casual fashion are so fun for girls

Elizabeth H

This looks like a fun collection and great designer!


These kids clothing ideas are perfect! So sweet